Whether you like it or not, the GDPR has come to stay, and come May 2018; the regulations are going to be in full effect, and the earlier your company embraces it, the better. It is best to see the new policy as what it is; a chance to make your business more secure, transparent and trusted than it was before. As long as your company collects, processes or stores data in the EU for EU citizens, GDPR will affect the way these data are collected and stored, and you need to be compliant.
Companies that will be affected more are businesses that engage in digital marketing, but the positive side of it is that it opens a new opportunity to gain more trust and confidence from your customers.
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